A press release is a piece of short news publicly shared on online platforms with a compelling story stating the headlines and important announcements or news. A PR benefits the brand but shouldn’t be sales-oriented but rather be marketed well. In simple terms, a PR is a brief printed declaration outlining the news in a journalistic way.

SEO stands for Search Engine Optimization and works organically to bring results which is a long-term process. On the other hand, PPC stands for Pay-Per-Click and runs ad campaigns that are paid to search engines and declare fast results. Both marketing areas are effective, efficient, and necessary to grow your business digitally. However, the selection depends on the business niche.

The marketing team at Gold Rock Systems believes in tailoring down the demographics to run campaigns for a specific brand. Every project is initiated according to its suitability, target audience, service or product grounds, etc. Our marketing team researches the entire business and brand phenomena and works on the plan and strategies. The marketing plan is shared with our clients for approval before the campaigns start.

Content marketing is an essential part of digital marketing. The purpose of content marketing is to engage, attract, and retain the target audience through writing, blogging, videos, podcasts, and other pertinent media. Content marketing promotes brand awareness like no other.